BetMGM has agreed a new multi-year deal to remain as title sponsor of the Premier League Darts, the PDC announced just days after Luke Littler brought the curtain down on the 2026 season with a classic Finals Night victory at the O2 Arena. The renewal extends a partnership that began in 2024, following another high-profile campaign featuring sold-out arenas, a £1 million prize fund, and one of the most dramatic finals in the competition's recent history.
Littler's 11-10 win over Luke Humphries in London provided a fitting end to a 17-night season that stretched across the UK, Ireland and Europe. The world number one averaged 111.67 and hit 14 maximums in the final, reclaiming the Premier League crown after Humphries had beaten him in the 2025 showpiece. Littler finished the campaign as both league leader and champion, reclaiming the trophy in one of the highest-quality Premier League finals ever seen.
PDC chief executive Matt Porter hailed the tournament's commercial strength. "Premier League Darts is one of the most iconic events in the sporting calendar and BetMGM have been an outstanding title sponsor since coming on board," he said. "Their continued commitment reflects both the strength of the tournament and the growth of darts on a global stage, and we're delighted to extend this partnership for multiple years." Porter added: "With sold-out arenas, record-breaking moments and huge fan engagement, the BetMGM Premier League continues to set the standard and we look forward to working together to build on its success."
The 2026 campaign also added another major moment to the Premier League's long history of perfect legs. Now in its 22nd year, the event has seen 21 nine-dart finishes, more than any other major PDC tournament. The latest came on Night 4 in Belfast, where Josh Rock produced the perfect leg in front of his home crowd. That moment earned Rock a £30,000 set of handmade 18ct gold darts from BetMGM, following the same reward given during a remarkable 2025 run when Littler, Humphries, Rob Cross and Price, twice, all hit nine-darters during the competition.
Dan Towse, Brand Director at BetMGM, said: "The PDC have been brilliant partners since 2024 and we are thrilled to continue our role as title sponsor of the BetMGM Premier League Darts. The tournament continues to go from strength to strength each year and has firmly established itself as one of the standout events in the darting calendar. The quality of players and level of engagement around it make it a perfect fit for BetMGM." After a season defined by Littler's dominance, Humphries' late fightback, Rock's Belfast nine-darter and another packed O2 finale, the PDC now moves into the coming years with its flagship roadshow's title sponsor secured.
